HOBOKEN FARMS EXPANDS NATIONWIDE, SECURING TOP SPOT IN THE MARINARA AISLE AT MAJOR MIDWEST RETAILERS

Hoboken, NJ — March 30, 2026 — Hoboken Farms®, recently named a top pick by The New York Times  Wirecutter, is accelerating its national retail expansion as consumer demand for its bold-flavored, clean label marinara sauce continues to grow. The brand has added distribution at key retailers including D’Agostino, Gristedes, Rouses as well as at retailers across the Midwest including Acme Fresh and Tony’s  Finer Foods. The cult-favorite brand is gaining rapid traction for its uncompromising quality,  nostalgic packaging and a belief that great food is built on intention with a genuine connection with  consumers. 

"As we kick off our 34th farm market season this spring in our home state of New Jersey, we are  incredibly proud to see our pasta sauce being enjoyed by families nationwide. This expansion is due to  the incredible retail partners who are putting Hoboken Farms in front of consumers seeking delicious,  clean label marinara with true farm market flavor,” said Brad Finkel, CEO and founder of Hoboken  Farms. "Spring is planting season, and decades ago, we planted the seeds of a business that continues to  grow and to be a wonderful addition to families’ everyday meals.” 

Hoboken Farms is redefining the $3.9 billion U.S. pasta sauce category through its commitment to  simple ingredients, exceptional flavor, and label transparency. Distinguished by nostalgic packaging and  uncompromising quality, the lineup features five standout varieties: Marinara, Vodka Sauce, Basil  Marinara, Low Sodium Marinara, and Butter & Calabrian Chili. The first Seed Oil-Free certified marinara  brand, Hoboken Farms products feature up to six third-party certifications including varieties that are  certified Keto, Kosher, Gluten-Free, Non-GMO, Vegan, Cholesterol-Free and Low Sodium.  

In addition to newly added retailers, the brand is available on Amazon.com and at Acme, Central  Market, Giant Food, Jewel, Kings, Kowalski’s, Pavilions, ShopRite, Stew Leonard’s, Stop & Shop, The  Fresh Market, The Turnip Truck, Wegmans, and Whole Foods. With an MSRP of $8.99–$10.99, the brand  is proving that premium quality, authentic storytelling, and real ingredients still resonate in a market  dominated by legacy players. 

As the category continues to grow, Hoboken Farms stands out as an independent brand with heart.  What began over 30 years ago as a passion project by founder Brad Finkel has grown into a beloved  farm market phenomenon. Today, Hoboken Farms is successfully scaling that grassroots following into prominent national distribution. 

About Hoboken Farms 

Since 1992, Hoboken Farms has participated in up to 800 local farm markets per year, where its standout pasta sauce quickly earned cult status. In 2023, the emerging brand became the only one in its  category to successfully transition from farm stand to supermarket shelf, where more consumers can  now find the famously clean-label, premium sauce at retailers nationwide.