HOBOKEN FARMS® EXPANDS AWARD-WINNING MARINARA SAUCE LINEUP WITH NEW CLEAN-LABEL PIZZA SAUCE

Fastest-Growing Pasta Sauce Brand with Farm Market Roots Brings Hometown Vibe to Every Slice

Hoboken, NJ - October  27, 2026 —Hoboken Farms®, hailed as a “top pick” by The New York Times Wirecutter, has unveiled the latest addition to its lineup: Pizza Sauce. The award-winning pasta sauce brand is known for its farm market roots and uncompromising clean-label standards. Designed to deliver homemade quality with everyday convenience, the new full-bodied, chunky sauce is available at all Stew Leonard’s locations, online via Amazon and at Hobokenfarms.com and rolling to stores near you over the next few months.

News at a Glance:

  • New Product Expansion: Hoboken Farms® is expanding its award-winning lineup with a new, full-bodied, chunky Pizza Sauce.

  • Clean-Label Standards: Hoboken Farms Pizza Sauce is certified seed oil-free, gluten-free, vegan, non-GMO, keto, and kosher, with an MSRP of $6.99-$7.99

  • Major Retail Footprint: Following Hoboken Farms’ initial launch at Stew Leonard's and Amazon, the pizza sauce is rolling out to national retail shelves alongside the brand's widely distributed pasta sauces.

“Truly great sauce is essential for exceptional pizza. We knew we wanted to make not only a better sauce, but a better sauce for you and those you love,” said Brad Finkel, founder of Hoboken Farms. “What began with the local farm market marinara I made for my own gluten-free kid is now a line of sauces we’re incredibly proud to share with families nationwide. You should never have to choose between being careful about what you eat and enjoying every bite. We think our new Pizza Sauce will have everyone looking for excuses to make another pie.”

Launching first at all Stew Leonard's locations and on Amazon.com, Hoboken Farms Pizza Sauce hits all the right flavor and texture notes, bursting with chunky tomatoes, olive oil, onion, garlic, sea salt and herbs. Certified seed oil-free, gluten-free, vegan, non-GMO, keto and kosher, this sauce means health-forward pizza fans can make a pizza pie and eat it too. Featuring artistic, nostalgic packaging and an MSRP of $6.99–$10.99, the Pasta Sauce lineup includes Marinara, Basil Marinara, Low Sodium Marinara, Vodka Sauce, and Butter & Calabrian Chili Marinara. Hoboken Farms stands out as the first pasta sauce brand to earn Seed Oil-Free Certification across the entire line.

Hoboken Farms has rapidly gained retail distribution in recent months and is now available at ACME, Big Y, Central Market, D’Agostino, Foodtown, Giant Food, The Giant Company, Gristedes, Haggen, Hannaford Supermarkets, Harris Teeter, Jewel, Kings, Pavilions, Rouses, Safeway, ShopRite, Stew Leonard’s, Stop & Shop, The Fresh Market, The Turnip Truck, Tony’s Finer Foods, Wegmans, Weis, and Whole Foods, as well as online at Amazon.com and HobokenFarms.com.

About Hoboken Farms

Since 1992, Hoboken Farms has participated in up to 800 local farm markets per year, where its standout pasta sauce quickly earned cult status. In 2023, the emerging brand became the only one in its category to successfully transition from farm stand to supermarket shelf. The first pasta sauce to feature Seed Oil-Free Certification, Hoboken Farms’ products carry up to six third-party certifications and have been recognized as a top sauce by The New York Times Wirecutter and an Allrecipes 2026 Golden Cart Awards winner. Independently operated and available at retailers nationwide and on Amazon, the company remains committed to transparency, integrity, and the same community spirit that started it all. To learn more, visit hobokenfarms.com.